A blog about product experimentation from idea to scale

My experiment library unveiled

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Cooks use knives. Carpenters use hammers. And experimenters use experiment libraries.

Since childhood I have enjoyed libraries. I never thought I would create my own library. Not with books, but with experiments. ... [read more]

The shaping of experimentengines.com

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This is the first of three parts to share the journey from thoughtland to reality. Part 1 focuses on the process of shaping. ... [read more]

Let’s start pretotyping!

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Sometimes we do things without thinking how to call them. This is my past and present story about pretotyping.

Rewind to the past.

Early in my career, I was Product Manager on Nintendo Wii games. Creating games is an art and a science. There is no magic formula to make fun and sticky games. ... [read more]

Experimentation and Blue Ocean Strategy

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I am a big fan of Blue Ocean strategy. In blue oceans competition is irrelevant because the market space is unexplored. Demand has to be created and there is ample opportunity for growth.

One blue ocean strategy tool is the Eliminate-Reduce-Raise-Create (ERRC) Grid. ... [read more]

Buzz vs Validation

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It is easy to get excited about one’s ideas. That excitement increases with comments like “I like it!” and “radical idea!” from friends, colleagues and potential customers. You get a buzz. ... [read more]

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About

How can we stay in touch with reality to allow for infinite possibilities? I aim to inspire, think differently and challenge traditional ideas. [read more]