The ambiguity effect is a cognitive bias that describes how we tend to avoid options that we consider to miss information. It can cause companies to remain committed to failing systems, rather than opting for improvement.
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Product development can be described as an elastic relationship that impacts many disciplines and stakeholders. For example, Business demands predictability and Product Development Teams seek autonomy to drive execution and further grow identity.
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How can we stay in touch with reality to allow for infinite possibilities? I aim to inspire, think differently and challenge traditional ideas. [read more]