Experimentation

Let’s start pretotyping!

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Sometimes we do things without thinking how to call them. This is my past and present story about pretotyping.

Rewind to the past.

Early in my career, I was Product Manager on Nintendo Wii games. Creating games is an art and a science. There is no magic formula to make fun and sticky games. ... [read more]

The convergence of discovery and delivery

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Forecasting the future is fun.

With the help of lines we want to explore how we can improve the way we build digital experiences. But first, we need to address the past and the present. ... [read more]

The spectrums of product experimentation

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As a child, I have vivid memories of seeing the rainbow in the sky. I also remember pointing plastic pens to the sun to project the visible light spectrum on walls. It was pure magic.

These past experiences have inspired me to envision the spectrums of product experimentation. ... [read more]

Experimentation has options, not roadmaps

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Let’s revisit again what a product roadmap is. Fundamentally it is a commitment to a given horizon. However, during experimentation it is challenging to answer: “how much learning time per problem do we give ourselves?” ... [read more]

Embracing ambiguity in experimentation

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We prefer options that are known to us.

The ambiguity effect is a cognitive bias that describes how we tend to avoid options that we consider to miss information. It can cause companies to remain committed to failing systems, rather than opting for improvement. ... [read more]

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About

How can we stay in touch with reality to allow for infinite possibilities? I aim to inspire, think differently and challenge traditional ideas. [read more]