A blog about product experimentation from idea to scale

Experimentation has options, not roadmaps

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Let’s revisit again what a product roadmap is. Fundamentally it is a commitment to a given horizon. However, during experimentation it is challenging to answer: “how much learning time per problem do we give ourselves?” ... [read more]

Embracing ambiguity in experimentation

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We prefer options that are known to us.

The ambiguity effect is a cognitive bias that describes how we tend to avoid options that we consider to miss information. It can cause companies to remain committed to failing systems, rather than opting for improvement. ... [read more]

Experimentation is intentional

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Recently I came across an experimentation evangelist job post that reads: “… our experimentation culture …” I quickly noticed that the word order is not optimal. Much better like this: “… our culture of experimentation … “. Since experimentation is intentional, ... [read more]

Product or Experiments?

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Words matter. We use them to express thoughts, feelings, and actions. They shape the way we perceive the world and take part within it.

I was keen to unravel ‘product’ from a creator’s perspective to further unite our understanding. ... [read more]

Experimentation is the new purpose

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After over two years without writing I have a new direction. Experimentation.

Here’s how it happened. ... [read more]

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About

How can we stay in touch with reality to allow for infinite possibilities? I aim to inspire, think differently and challenge traditional ideas. [read more]