Forecasting the future is fun.
With the help of lines we want to explore how we can improve the way we build digital experiences. But first, we need to address the past and the present. ... [read more]
As a child, I have vivid memories of seeing the rainbow in the sky. I also remember pointing plastic pens to the sun to project the visible light spectrum on walls. It was pure magic.
These past experiences have inspired me to envision the spectrums of product experimentation. ... [read more]
Let’s revisit again what a product roadmap is. Fundamentally it is a commitment to a given horizon. However, during experimentation it is challenging to answer: “how much learning time per problem do we give ourselves?” ... [read more]
We prefer options that are known to us.
The ambiguity effect is a cognitive bias that describes how we tend to avoid options that we consider to miss information. It can cause companies to remain committed to failing systems, rather than opting for improvement. ... [read more]
Recently I came across an experimentation evangelist job post that reads: “… our experimentation culture …” I quickly noticed that the word order is not optimal. Much better like this: “… our culture of experimentation … “. Since experimentation is intentional, ... [read more]
How can we stay in touch with reality to allow for infinite possibilities? I aim to inspire, think differently and challenge traditional ideas. [read more]